TokenStars Blockchain Platform Allows Ignored Young Talents to Be Supported and Achieve Success Leave a comment

The world of talent development will soon be shaken up by the launch of TokenStars, the first blockchain-based celebrity management platform that applies decentralized scouting and community voting to ensure transparent engagement for millions of users: celebrities, fans, brands, and advertisers.

[Note: This is a sponsored article.]


A young person faces a lot of obstacles in becoming a star in their chosen field, such as sports and show business. It is true that such an endeavor takes a lot of hard work and perseverance, but it also takes a bit of luck and usually a fair amount of money.

Tennis is a perfect example of this. Say a child shows talent and a passion for tennis. While they may be willing to spend countless hours playing the game, it costs money to purchase equipment, hire coaches, have access to courts, pay for traveling and lodging at tournaments, and pay those medical bills for all those bumps and bruises. Maria Sharapova’s father famously worked as a dishwasher to pay the bills while she honed her craft.

Luck plays a hand as well, such as having a scout becoming aware of the young athlete or living in a country that facilitates the necessary training opportunities. However, young athletes across the world can now have their dreams come true with the launch of TokenStars, the first blockchain talent management agency that features decentralized scouting, promotion, and analysis.

The Current Talent Management Industry Leaves Few Opportunities for Many

It’s not an exaggeration to say that sports agencies are big business. Currently, the top ten talent management agencies (TMAs) have a whopping $25.3 billion in contracts under their control. This grand total represents 3,371 contracts signed and a yearly commission total of $1.19 billion.

The industry as a whole actually has a higher revenue total than the GDP of quite a few countries, such as Bahrain, Serbia, and Bolivia. Agencies have been extremely important in the development and success of many athletes. They pay to have the young athletes trained by seasoned coaches, not to mention managing a player’s career and finding them outside sponsorship and advertising opportunities.

Yet there are plenty of issues with the current state of sports talent management agencies. First is that a handful of companies dominate and control the entire industry. If an athlete does not accede to their wishes, such as attending specific tournaments or wanting to follow a different training regimen than the agency proscribes, then they risk losing the support and opportunities that the agencies afford.

Another major issue is that the vast majority of young athletes are ignored by these large talent agencies. A young person may live in a country where their chosen sport is not popular or the domestic market may be too small for the agency’s tastes. In such circumstances, the young athlete is left out in the cold despite the level of their talent. An athlete may also be considered not elite enough to be represented even though they have proven to be able to support themselves on the professional level.

However, such problems are resolved with TokenStars, the first blockchain talent management agency that seeks to tokenize celebrities, starting with athletes. Unlike traditional sports talent management agencies, TokenStars uses a decentralized approach when it comes to scouting, promoting, and analyzing athletes.

The goal of TokenStars is to find, fund, and promote talented youths when they’re at that critical junior age where they could begin to question their calling as they see how hard their pursuit of their passion could cost their family and friends due to the tremendous costs involved. For example, a young football player needs financial support and promotional resources to the tune of between $50,000 to $80,000 a year. TokenStars uses a decentralized approach to find and support these young athletes, giving them a much greater chance at professional success.