TaTaTu, the $575 million greenback cryptocurrency leisure platform, has signed content material agreements with three impartial movie manufacturing firms. This will see the platform, which has a growth cope with Johnny Depp, add 50+ new film and tv titles.
As introduced by The Hollywood Reporter, TaTaTu has signed content material licensing agreements with Lakeshore Entertainment, Kew Media Group, and FilmFour. This offers a big increase to the platform’s providing, including among the most precious libraries within the impartial house.
The offers cowl over 50 motion pictures and TV exhibits, that includes a stellar line-up of expertise. TaTaTu customers will now be capable of watch the likes of Jeff Bridges, Scarlett Johansson, Daniel Craig, Tilda Swinton, Anthony Hopkins, Liam Neeson, Winona Ryder, Tommy Lee Jones, and Kristen Stewart, in titles comparable to Heathers, The Amateurs, Hotel Splendide, The War Zone, and the Children of the Corn trilogy.
Company founder, film producer, and entrepreneur, Andrea Iervolino, defined his strategy:
Our aggressive acquisition technique is making TaTaTu one of many largest AVOD platforms for content material on the earth
The platform launched in early 2018, elevating $575 million in a personal initial coin offering sale. This made it the third greatest initial coin offering thus far, behind solely EOS and Telegram. While that is clearly a critical amount of cash, TaTaTu continues to be a little bit fish within the leisure trade pond.
Its library can’t compete with giants like Netflix, who spend $100 million simply securing the rights to Friends every year. So Iervolino is presently focussing on high quality over amount, focusing on high-caliber motion pictures and exhibits, and steadily constructing the library.
Another key distinction with Netflix is that all-important ‘A’ in entrance of the ‘VOD’. TaTaTu is an advertising-supported ‘video-on-demand’ platform, which means customers shouldn’t have to pay a subscription price. In reality, customers receives a commission in TTU tokens 00 for watching content material and even sharing suggestions with others.
Advertisers can solely pay for promoting house with TTU tokens, that are then divided between content material suppliers and viewers. Users can then spend these tokens within the TaTaTu e-commerce retailer, or promote them on the open market, to advertisers wishing to purchase extra advert house.
TaTaTu has additionally been busy, utilizing its startup funding to strike offers for authentic content material, and lengthening the utility of the TTU token. Aside from the Johnny Depp growth deal, it has additionally struck offers with film financier, Bondit Media Capital, and TV rights and providers firm, Fintage House.
This means TTU tokens at the moment are acknowledged and accepted for financing sure movement footage and funding particular administration and rights offers. So technically, watching motion pictures can now purchase you an government producer position. You can signal us as much as that.
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Images courtesy of Shutterstock
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